How Do Big Podcasts Recruit Their Guests?

Podcasting is getting more and more popular by the day. One of the most interesting things about this practice is being able to listen to the opinions of celebrities, influencers, and just important people in a specific field. We are all aware that big brands have it easy when it comes to having an important guest on their podcast, but one thing that can be confusing for smaller creators is how the big brands manage to have guests lined up for their podcasts. In this article, we are going to try and give you more information on how big podcasts recruit their guests and what you can do to ensure your success.

A booking agent can help out a lot


it is difficult to handle everything on your own, and every big podcast is aware of that. There are people who need to be in charge of the planning, scheduling, marketing, script, and people who are going to be in charge of recruiting the guests of the show. If you want to easily climb the ladder of success, then you would need to talk to a booking agent.

A booking agent is a person who is going to help you promote your brand and find people that are going to bring an even bigger audience in. Every big podcast suggests that the view the audience had of them improved drastically after they started working with the booking agent. If you want to learn more about this practice and how a professional can help you boost your brand and attract thousands of people, then you should visit

Social media is usually the way to go

Another way to reach out to a potential guest is via social media. Sometimes, we are not aware of all the influencers and important people out there, but just because we don’t know about someone, it does not mean that they don’t have millions of followers.

Because of this, it is recommended that you start exploring the possibilities via social media. You can easily find important people and influencers that are going to be a good match for your podcast, and you can easily reach out to them. Nowadays, social media allows us to find people and to communicate with them or with their agents without having to figure out what their e-mail is, or without having to call their agent directly.

If you want to save yourself a lot of time, and if you want to reach out to as many people as you possibly can, then you should check out what Instagram has to offer, and you can also explore other platforms including Facebook, TikTok, and even Twitter.

Sometimes friends can help


Don’t steer away from talking to your friends about the people that they know. Sometimes getting a guest to your podcast is as easy as spreading the word and asking your friends and family to help out. We are not aware of the connections that we have just because we have not explored all the possibilities.

In many cases, big podcast brands use those connections to recruit their guests and to get as many people as possible to become part of their brand. You can talk to people that you know and ask if they know someone big or important enough, and you can see if they can at least arrange a meeting between you and the potential guest. In the beginning, this may seem difficult and you may need to reach out to a lot of people, but ultimately once you get connected to those who have a lot of connections, it is going to be easy for you to line up a lot of guests.

Formal invitations can work too

If you are interested in doing something more formal, and if you want to follow all the social rules, then you can just send formal invitations to people that you would like to be guests on your show. This is something that big brands sometimes do, especially if they cannot find a way to reach the influencer or if they don’t get a reply on social media.

By choosing this, you are going to show that you are a professional who is interested in having that specific person on your show. You can choose to either reach out directly to them and send them a formal invitation, or you can reach out to their agent and hopefully get a reply. Nowadays, the preferred method for sending a formal invitation is via e-mail, but it is up to you to choose what you want to do. No matter what you choose to go with, make sure that you are polite and respectful, and that you are open to all the possibilities.

It all depends on the agency and the creator


Ultimately, it all depends on the agency that represents the creator as well as the creator themselves. Sometimes big podcasts recruit their guests via friends, other times they just reach out to them via social media, and at other times they just choose to reach out directly to them or their agent and see if that works.

There is not an exact science behind this and everyone is different, depending on their business, and their overall approach. Just because something worked for one podcaster does not mean that it is going to work for another. If you’re trying to build an audience and if you are trying to get big guests, then the best thing you can do is reach out to a booking agent and see what they can do to help you expand your brand.

You can always try and see what you can do on your own, just keep in mind that when your podcast is still relatively new, chances are you will not be able to book guests of high importance. On the other side if your podcast is already established and if you have thousands or even millions of listeners, you can even expect to be contacted by an agent of a celebrity that is interested in being a guest on your show.

Big podcasts have one thing in common, they are not afraid of failure and they are not afraid of testing things out. One important person is enough to make a change in your podcast, so make sure that you reach out to everyone that you want to reach out to, and see what you can do to become one of the best in today’s world.